ABSCBN eyes P1 Billion from political ads ~ Pinoy Media

Thursday, April 25, 2013

ABSCBN eyes P1 Billion from political ads

Publicly listed ABSCBN expects P1 billion in windfall revenues from political advocacies and advertisements for the upcoming May elections.

“ABS-CBN will most likely hit P1 billion in revenues from the political advocacies and advertisements according to analysts, compared to the P3-billion revenues from political ads during the 2010 presidential elections,” said Valdueza.

The windfall revenue expected by ABSCBN is half of the P2-billion windfall revenue expected by rival GMA7.
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