GMA7 eyes P2 Billion from political ads ~ Pinoy Media

Thursday, April 25, 2013

GMA7 eyes P2 Billion from political ads

Publicly listed GMA7 expects P2 billion in windfall revenues from political advocacies and advertisements for the upcoming May elections.

“Elections always have an impact on our revenues. In 2010, our political ad revenues amounted to a little over P2 billion. If that was a presidential election in 2010, I don’t think the national and senatorial elections in 2013 will be very much different when it comes to political expenditures,” said Gozon.

The windfall revenue expected by GMA7 is double of the P1-billion windfall revenue expected by rival ABSCBN.
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