GMA Network goes all out for its Dapat Tama advocacy campaign ~ Pinoy Media

Friday, May 3, 2013

GMA Network goes all out for its Dapat Tama advocacy campaign

GMA Network takes the lead in pushing for a more informed and better prepared Philippine electorate – by providing valuable airtime for election-related programs and specials plus a series of election advocacy ads and music videos all centered around the theme DAPAT TAMA.

If there is one song on almost everyone’s lips this election season, it’s the powerful anthem DAPAT TAMA -- composed and performed by rapper Gloc 9 with singer Denise Barbacena. Created by Gloc 9 for GMA Network’s Eleksyon 2013 advocacy campaign, the DAPAT TAMA song reminds voters that their choices on election day will impact the entire country for many years.

GMA has come out with several versions of the DAPAT TAMA music video – even one including its news personalities led by Mike Enriquez, Mel Tiangco, Jessica Soho, Arnold Clavio, Vicky Morales and Howie Severino who share their insights on what DAPAT TAMA means to them.

GMA network has also just released an updated version of the novelty song BILOG (Na Hugis Itlog) to inform voters about the automated election system, in a fun and easy manner. In BILOG, GMA comedians Love Anover and Betong Sumaya dance on the streets -- along with a cast of hundreds -- while showing the audience how to properly fill up the ballots so their votes get counted.

Meanwhile, a four-part series of DAPAT TAMA voter education ads that tackle corruption, cronyism, vote buying and manipulation is currently on the air on GMA and its news channel GMA News TV, brought to life by indie film and theater actors who play the roles of a corrupt Mayor and his ill-fated townsfolk.

Using music, comedy, drama and hard news to reach as wide a viewer base as possible, GMA Network through its News and Public Affairs Group goes all out for its 2013 DAPAT TAMA voter education campaign, with the objective of providing serbisyong totoo or substantial public service this election season.

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