SONY launches new Bravia TV series with Triluminos Display ~ Pinoy Media

Monday, May 6, 2013

SONY launches new Bravia TV series with Triluminos Display


See how color should be with the new TRILUMINOS™ Display by BRAVIA®


Today’s viewers no longer just watch – they want to live the drama, be part of the crowd, and relive unforgettable moments – with the world within the screen becoming as real as their own lives. To capture the minds, hearts – and eyes – of discerning consumers, Sony Philippines launches its latest BRAVIA® television line-up, showcasing how color should be. The new line features Sony’s proprietary TRILUMINOS™ Display technology, which captures the power of color and clarity in pictures for a truly immersive experience. The new line-up will start being available in stores this April, with the TRILUMINOS™ Display lines arriving in June.

The new television lines to be launched are the X9004A, featuring both TRILUMINOS™ Display and the 4K X-Reality Pro picture engine; the W954A/904A, which uses TRILUMINOS™ and the X-Reality Pro; the W804A/704A/654A/674A running on X-Reality Pro; and the R550A with the Clear Resolution Enhancer.

“Superior resolution, motion, and functionality have all improved the quality of viewing, but the 4K resolution display with the 4K X-Reality Pro and TRILUMINOS™ Display will change the game in delivering unimaginable depth of color for a truly immersive experience, said Mr. Yasushi Asaoka, President and Managing Director, Sony Philippines. “Sony has constantly set the benchmark on delivering the best television experience; this time, we are bringing picture to life with a breathtaking palette of rich, natural colors never before seen on a television. In addition, we have a complete line-up to meet the varying needs of our market – at a price that doesn’t compromise quality with units that utilize the Sony X-Reality Pro engine for our mid-range lines.”

Transforming television technology

Prepare yourself for a color revolution that will change the way you view television forever. Prior to the TRILUMINOS™, everything was BC: before color the way it should be. As viewers, we do not know what have been missing until we see the possibilities of color detail, hues, shades, tints, and variations brought to life on screen.

The new range of BRAVIA® models combine the latest technologies available only on Sony televisions, encompassing picture quality, sound innovation, integrated usability, and seamless design.

The TRILUMINOS™ Display provides a heightened sense of depth to images, showcasing colors as they should be. This next-generation back-lit technology expands the gamut of viewable colors, reproducing natural shades for a more vivid, richer, and more intense range that’s as close to reality as television gets. The 4K X-Reality Pro picture engine shows more natural detail and sharpness four times that of a Full HD TV, as pictures from any source are analyzed, cleaned, and refined. Just like seeing real life, a natural depth of field can be enjoyed with the latest Reality Creation database and Super Resolution processing, regardless whether you are watching in 2D or 3D.

With superlative sound utilizing the unique-to-Sony Magnetic Fluid Speaker, rich bass from the Long Duct Speaker, or an ultra-slim form on the Bass Reflex Box Speaker, each model has the best sound to match the best picture quality. From signal to final sound, it delivers an experience that matches the realism of the images.

And for truly integrated TV watching, select models combine the capabilities of your hand-held devices onto the big screen with One-Touch Mirroring technology for NFC-enabled Xperia™ phones. Wirelessly connect your smartphone or tablet and use phone apps, share music, browse the Internet, Skype™ with friends, and control your television right from your device.

Designed with a distinctive Sony BRAVIA® silhouette, each model evokes a “Sense of Quartz” with a glass slate that seems to float over a ring-shaped base. Whether your home is shabby chic or a modern marvel, a new BRAVIA® model will match its design sensibilities.

The models

The top-line model is the X9004A, which uses the latest TRILUMINOS™ Display running on the 4K X-Reality Pro picture engine. Whatever you’re watching, you’re seeing detail so rich, it’s beyond HD, with a matching sound powered by a Magnetic Fluid Speaker.

Other models featuring the TRILUMINOS™ Display are the W954A and the W904A, this time running on X-Reality Pro. As with the X9004A, these models feature one-touch and screen mirroring for the best quality ever, from any picture source.

For crisper, more detailed pictures with less noise, the W804A/704A/674A/654A and the R550A respectively use the X-Reality Pro and the Clear Resolution Enhancer. The former also feature a Bass Reflex Box Speaker, while all models feature screen mirroring. These models allow you to enjoy a television that’s made for your smartphone.

In addition, all of the new BRAVIA models feature Motionflow™ XR, providing the smoothest experience even when viewing the fastest action.

“We are setting the bar ever higher on television technology by focusing on the viewing experience – from picture, to sound, to design. By immersing consumers in picture and sound quality so high it’s real, we are transporting them from beyond watching to being there, in the moment. And by integrating their handheld devices, the new BRAVIA® series goes beyond a screen – it is an extension of their daily lives. This is the spirit of Sony on TV – that what we imagine, on TV, we can make real,” states Asaoka.

Take the first step in the color revolution. This is how color should be, only with TRILUMINOS™ by BRAVIA®. See what you have been missing. – KDM, GMA News
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