ABSCBN dominates primetime ratings in July based on TNS Kantar ~ Pinoy Media

Friday, August 8, 2014

ABSCBN dominates primetime ratings in July based on TNS Kantar

Despite power interruptions caused by typhoon Glenda, ABS-CBN remained to be the most watched TV network across urban and rural households in July with an average audience share of 43%, or nine points higher than GMA’s 34%, according to data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

The figures for July also revealed that ABS-CBN once again conquered the primetime block (6PM-12MN) with an average audience share of 50%, or a whopping 18-point lead over GMA’s 32%.

ABS-CBN’s Primetime Bida also maintained its winning streak in other key territories like Balance Luzon (areas in Luzon outside Mega Manila), Visayas, and Mindanao. It recorded an average audience share of 53% in Balance Luzon, 63% in the Visayas, and 61% in Mindanao, while GMA garnered only 31%, 23%, and 24% respectively for the said time blocks.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN’s primetime dominance was strengthened by the viewership of top programs “TV Patrol,” “Ikaw Lamang,” “Sana Bukas Pa Ang Kahapon,” and new programs “Hawak Kamay” and “Pure Love.”

“Hawak Kamay” and “Pure Love” both ruled on its timeslot during its premiere telecasts. Piolo Pascual’s comeback TV series “Hawak Kamay” scored a national TV rating of 24%, or more than nine points higher than rival show “NiƱo” with 15.5%, last July 21. Alex Gonzaga and Yen Santos-starrer “Pure Love,” meanwhile, got 19.5% last July 7, while its competition “My BFF” got 10.7%.

Primetime fantasy series “Mirabella” concluded on a high note last July 4 with a national TV rating of 27.3% vs “My BFF” with only 10.5%.

The Twitter-trending “The Voice Kids” gained its new its all-time high national TV rating of 37.7% during the first night of its finale last July 26. The recently-concluded singing reality show again topped the list of most watched programs in the country in July with an average national TV rating of 33.6%.

Joining “The Voice Kids” in sweeping the top ten most watched programs in July were “Dyesebel” (27.2%), “Maalaala Mo Kaya” (26.4%), “Hawak Kamay” (25.9%), “Ikaw Lamang” (25.4%), “TV Patrol” (25.3%), “Mirabella” (24.4%), “Wansapanataym” (23%), “Rated K” (21.3%), and “Home Sweetie Home” (20.2%). “Pure Love” (18.3%), “Sana Bukas Pa Ang Kahapon” (18.3%), and “Goin’ Bulilit” (17.2%) also clinched spots in the top 15 programs.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

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