More Filipinos from both urban and rural homes tuned in to its programs with an average total day audience share of 43%, or eight points higher than GMA’s 35%, according to data from Kantar Media.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN also remained uncontested in its primetime block (6PM-12MN) with an average audience share of 49%, or 15 points ahead of GMA’s 34%. ABS-CBN’s Primetime Bida also continues its winning streak in other key territories. In Balance Luzon (areas in Luzon outside Mega Manila), it recorded an average audience share of 52%, while it attained 63% in the Visayas and 62% in Mindanao. GMA, on the other hand, garnered only 34%, 25%, and 24% respectively for the said time block.
The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Kantar Media’s data also showed that eleven out of the top 15 regular airing programs in August were produced by ABS-CBN.
Asia’s longest drama anthology “Maalaala Mo Kaya” emerged as the most watched program in country for the previous month with an average national TV rating of 28.7%. Its August 16 episode, featuring the life story of “The Voice Kids” champion Lyca Gairanod, gained a monster rating of 38.4%, or thrice that of GMA’s “Magpakailanman” with only 12.8% on the said day.
ABS-CBN’s primetime ‘master teleserye’ “Ikaw Lamang” grabbed the second place and noted an average national TV rating of 28.4%. Its second chapter premiered strongly last August 11 with a rating of 28.1%, compared to its rival “My Destiny,” which got 15.2%.
Piolo Pascual-starrer “Hawak Kamay” placed third for the said month with an average national TV rating of 28.1%. It reached its all-time high national TV rating of 30.4% last August 28.
Other programs that joined the top 15 list were “Wansapanataym,” (26.8%) “TV Patrol,” (26%) “Rated K,” (24.8%) “Home Sweetie Home,” (20.7%) “Sana Bukas Pa Ang Kahapon,” (20.2%) “Pure Love,” (19.2%) and “Goin’ Bulilit” (18.7%). ABS-CBN’s Saturday night fun show “Mga Kwento Ni Marc Logan” (17.6%), which just started airing last August 9, also secured a spot on the list.
The Big Night of the Twitter-trending reality show “Pinoy Big Brother All In,” which hailed Daniel Matsunaga as the big winner last August 24, scored a high rating of 27.9% that outperformed the pilot airing of GMA’s “Sa Puso Ni Dok” (9.8%).
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
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