GMA7 Wins Gold at Spark Awards 2014 ~ Pinoy Media

Friday, September 12, 2014

GMA7 Wins Gold at Spark Awards 2014

GMA Marketing and Productions, Inc. (GMPI), the sales and marketing arm of GMA Network Inc., received multiple Gold Awards at the Spark Awards for Media Excellence 2014 held at the Westin Hotel in Singapore last August 28.

Organized by Marketing magazine, the Spark Awards celebrates the best practices in media solutions, products and services. It is the premier platform for media owners in the Southeast Asian region to showcase their innovation, effectiveness, and value proposition to advertisers, agencies and clients.

GMPI bagged a total of seven awards that night—including three Golds and a Silver.

Winning two Golds and a Silver award for Best App, Best Use of Branded Content and Best Media Solution–Integrated Media, respectively, was Del Monte Kitchenomics for their groundbreaking program integration with a mobile app. The same also won Best in Brand Marketing for Integrated Campaign in the recently concluded Philippine Association of National Advertisers Truth in Advertising Awards.

GMPI won another Gold for Best Media Solution—TV/Online for their annual value-driven GMA Christmas Short Films campaign. Last 2013, GMPI with its partner advertisers went beyond telling socially relevant stories by donating to the victims of Typhoon Yolanda. It helped mobilize relief efforts from various institutions and individuals.

The GMPI produced music video of Asim Kilig for Knorr Sinigang, which stepped out of the usual cooking demo with a 2-minute material showcasing catchy dance moves, also received a Bronze in Best Media Solution – TV/Online.

GMA’s longest running network promotion, Kapuso Milyonaryo, which has improved countless lives and produced over 50 millionaires, was bestowed a Bronze for Most Improved Offering.

For producing creative, efficient and results driven first-in-market campaign solutions, the GMPI team was also presented the Bronze for Best Creative Team. GMPI President and Chief Operating Officer, Lizelle G. Maralag, shared “It’s an honor to be recognized among our fellow media practitioners in the region. We, in GMA Marketing, strive to produce world class campaigns for the Network and for our clients that espouse the true spirit of the Filipino, that we never give up and that we have heart. We thank our partner advertisers and agencies for their support.”
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