For the period August 1 to 31 (with the dates of August 24 to 31 based on overnight data), GMA further decreased ABS-CBN’s lead in NUTAM (National Urban Television Audience Measurement) to a mere 0.2 percent as it scored a 34 percent total day household audience share, and outperformed TV5’s 9.3 percent by 24.7 points.
GMA continued to lead in the morning block with a 30.7 percent audience share, higher than ABS-CBN’s 30.3 percent and TV’s 12.2 percent. The same trend was seen in the afternoon block, wherein GMA scored 36 percent, surpassing ABS-CBN’s 30.4 percent and TV5’s 9.9 percent by 5.6 and 26.1 points, respectively. GMA also further hiked up its shares in the evening block to 34.1 percent from July’s 32.3 percent.
On a similar note, GMA effectively kept its total-day advantage in its strong areas of Urban Luzon and Mega Manila, while ruling across all dayparts. Urban Luzon and Mega Manila respectively account for 77 and 60 percent of the urban TV household population in the entire country.
GMA prevailed over competition by substantial margins in Urban Luzon with a 37.6 percent total day audience share, leading ABS-CBN’s 30.4 percent by 7.2 points and TV5’s 8.6 percent by 29 points.
The Network also maintained its stronghold in its bailiwick Mega Manila with a 38.7 percent total day average, up by a commanding 10.7 points from ABS-CBN’s 28 percent, and up 29.5 points from TV5’s 9.2 percent.
Multi-awarded news magazine program Kapuso Mo, Jessica Soho (KMJS) once again captured the top spot in both the Urban Luzon and Mega Manila lists of top shows, and simultaneously led all Kapuso programs in the list for NUTAM.
Moreover, majority of programs (including specials) in the Urban Luzon and Mega Manila lists were from GMA, reaching 18 and 21, respectively. Other high rating shows from GMA include Niño, Magpakailanman, My Destiny, Marian, 24 Oras, Ang Dalawang Mrs. Real, Celebrity Bluff, Ismol Family, Pepito Manaloto: Ang Tunay na Kuwento, and Eat Bulaga.
GMA subscribes to the Nielsen TV Audience Measurement service, while ABS-CBN is the lone local major TV network that subscribes to Kantar Media, formerly known as TNS.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media.
+AMDG+ DISCLAIMER: PINOY MEDIA does not claim credit for any images and videos and some articles featured on this site. All visual content, videos, copy and images and some articles, are copyrighted to its respective owners. By providing links to other sites, Pinoy Media does not guarantee, approve or endorse the information or products available at these sites, nor does a link indicate any association with or endorsement by the linked site to Pinoy Media. Information featured on Pinoy Media may contain errors or inaccuracies. If you own rights to any of the featured images, videos and articles and do not wish them to appear on this site, please Thank You. +THE ADMIN+